RMI sets branding for core product lines

Atlanta-based RMI, whose RailConnect and other software offerings are found throughout the North American rail industry, on Friday announced the launch of new branding for its five core product lines. "The new branding unifies RMI’s principal offerings and represents an expanding commercial presence as the leading independent provider of rail Transportation Management Software and comprehensive information services," said the company.

Building on the success of RailConnect, RMI’s flagship product for management and control of rail operations, revenue settlement, and car hire accounting, the company has expanded through acquisitions and investment in new products.

RMI noted that in 2008, it acquired OASIS, a software application for intermodalterminal operating systems with more than 90 installations in intermodalterminals across North America. In 2009, RMI expanded again with the acquisition of RailDOCS, addressing signal and communication asset management, and ExpressYard, addressing railcar repair billing and maintenance operations. In 2010, RMI expanded the ShipperConnect offering to include an integrated suite of software products to help rail shippers manage shipment visibility, execution, and planning.

RMI said it has introduced new branding in order to reflect the broad reach of its products and unify brand recognition across all customer segments. Each core product line is represented to maximize visual content, product functionality, and brand continuity.

“RMI has maintained a long-standing reputation as a leading software andsolutions provider in the railroad industry. With our recent acquisitionsand growth in shipper solutions we needed to unify our branding across product lines,” said Senior Vice President Marketing and Services Kirk Knauff. “We believe our software offerings represent an integrated and cohesive suite of rail software products that no other company can offer.”