KCS rolls out new branding effort
Written by William C. Vantuono, Editor-in-ChiefKansas City Southern has launched a new branding initiativehighlighting its capabilities throughout North America.
The new brand incorporates the existing red logos of KansasCity Southern Railway Co., Kansas City Southern de Mexico SA de CV, and PanamaCanal Railway Co., along with the tag line “Business Without Borders.”
KCS said it will begin using the new brand on marketingmaterials, videos, print materials, and online efforts.
“KCS has both a proud history anda very bright future,” KCS CEO David Starling said in a statement. “Our unique cross-border franchise, with access to keyports on the Gulf of Mexico and Pacific Ocean, and strategic relationships withrail, truck and ocean shipping partners, truly allows KCS to offertransportation solutions to move our customers’ goods anywhere in the world.”
