Cubic upgrades ticketing machine video interface
Written by William C. Vantuono, Editor-in-ChiefCubic Transportation Systems said Thursday it now has integrated high-resolution video displays in its next-generation machines for public transit.
The company, a subsidiary of San Diego-based Cubic Corp. says the new machines offer transit agencies the ability to offer video advertising, information, marketing, direction maps, and other messages directly at the point of purchase, adding a new channel for high-traffic generating agencies to attract additional revenue, and to get more useful information directly to customers.
The new video display is two times larger than Cubic’s current display, with multi-touch capability allowing customers to zoom in and out, similar to how smart-phone touch technology works. When touched by a customer, the screen automatically launches the user interface for purchasing or adding value to a fare product. After a pre-set period of inactivity, the screen defaults to the advertising or other informational screens defined by the transit agency.
As an option, Cubic says, it can integrate a 3D display delivering imagery that can be viewed without the need for special glasses.
“The technology for this enhanced display capability has reached a level of stability and pricing that we can offer it to customers either as an option for upgrading their existing Cubic ticket machines, or as a new device altogether for a new customer,” said Cubic Transport Systems Vice President of Engineering Pradip Mistry. “This enhanced capability helps to drive more useful information in real time.”
