CN “most iconic,” says Interbrand Canada
Written by William C. Vantuono, Editor-in-ChiefInterbrand Canada, the Canadian division of global consulting firm The Brand Consultancy, has named CN “one of the 150 companies, organizations and institutions that are the most iconic in Canada.” CN’s selection is part of "The Interbrand 150: Iconic Canadian Brands Report: Our Time to Grow, which “showcases the influence and impact of Canadian brands in honor of Canada 150.”
The iconic brands report, released as Canada marks its 150th anniversary as a nation, “celebrates and honors all things Canadian, and considers why Canadians embrace these brands with such pride and affection,” Interbrand said.
“The award-winning CN logo developed by Allan Fleming depicts a strong, bold, forward-thinking company,” said CN President and CEO Luc Jobin. “Just as it did when it was designed in 1960, the CN logo remains a powerful symbol that represents our commitment to innovation and reflects the key role we play in fostering the prosperity of the communities, customers and markets we serve by moving goods safely and efficiently across North America.”
“As we note a significant milestone in our country’s history, we reflect on who we are, where we’ve come from, and what we stand for,” said Carolyn Ray, Managing Director, Interbrand Canada. “But this is also an opportunity to consider the vital role that brands, and the people supporting them, play in our lives. We congratulate all the organizations noted in this report and celebrate everything they have done to build strong Canadian brands, today and into the future.”
For the full report and methodology, click HERE.